About WhatIsGoldRate
Who We Are
WhatIsGoldRate.com is an independent digital platform built and operated by Titron Labs, a small team passionate about making financial information accessible to everyday Indians. We focus exclusively on gold — one of the most important assets in the Indian household and a cornerstone of Indian culture, savings, and celebration.
Our platform is not affiliated with any jewellery brand, bullion dealer, bank, or financial institution. We have no commercial interest in whether you buy or sell gold — our only goal is to give you accurate, easy-to-understand information to make better decisions.
What We Do
Every day, WhatIsGoldRate.com publishes indicative gold rates for 22-karat and 24-karat gold across more than 20 major Indian cities, from Mumbai and Delhi to Kochi and Coimbatore. These rates are sourced from live market data, updated daily, and presented in a clean format that makes it easy to compare prices across cities, weights (per gram, 8g, 10g, 100g), and karat purity.
Beyond daily rates, we publish:
- A free Gold Rate Calculator for 22K and 24K gold at any weight
- A detailed Gold Karat Guide explaining purity, BIS hallmarking, and which karat to choose
- In-depth articles and guides on gold buying, investment, and the Indian gold market
- City-specific market insights for major gold-consuming cities in India
Our Data Sources
The gold rates published on WhatIsGoldRate.com are indicative rates derived from live international spot prices (XAU/USD from global commodity markets), adjusted for the prevailing USD/INR exchange rate and applied with city-level markup factors that reflect historical differentials reported by the India Bullion and Jewellers Association (IBJA) and regional jewellers' associations.
These rates are updated daily and are intended as a reference guide. They do not include GST (3% on gold purchases), making charges, or local levies — the final price at your jeweller will be higher. For exact pricing, always contact your local jeweller or a certified bullion dealer on the day of purchase.
Our Mission
India is the world's second-largest consumer of gold, with demand running between 700 and 900 tonnes annually. Yet most gold buyers have limited access to transparent, easy-to-understand price information — they typically rely on whatever their local jeweller tells them on the day of purchase.
WhatIsGoldRate.com was built to change that. By giving every Indian — whether buying bridal jewellery in Chennai, investing in coins in Ahmedabad, or just checking the value of inherited ornaments in a small town — the same price information available to large traders, we aim to level the playing field and help consumers make more confident, informed decisions.
Advertising & Independence
WhatIsGoldRate.com is supported by advertising, including display advertisements served by Google AdSense and other ad networks. This advertising revenue helps us maintain the platform and keep all our tools and content free for users.
Our editorial content — rates, guides, and articles — is produced independently and is not influenced by our advertisers. We do not accept payment to alter, promote, or remove editorial content. Our data and guides are produced solely on the basis of accuracy and usefulness to our readers.
Important Disclaimer
WhatIsGoldRate.com is an informational platform only. We are not a jeweller, bullion dealer, financial advisor, or SEBI-registered investment advisor. The gold rates on our platform are indicative and for reference only. Nothing on this website constitutes financial advice or a recommendation to buy or sell gold or any other asset. Always verify prices with your local jeweller before making any purchase.
Get in Touch
We are a small team and we genuinely read every email. Whether you have spotted an inaccurate rate, want to suggest a new city or feature, or have a question about our content, we'd love to hear from you.